Synthetic Sincerity (Synthetic Sincerity)

Marc Isaacs

The Synthetic Sincerity Lab is trying to create authentic AI characters as part of a new research project. The head of the lab licences the films of Marc Isaacs' to better understand what his AI characters are lacking and, in turn, agrees the filmmaker can document their working process. When the filmmaker goes rogue and starts filming the private lives of the lab researchers, the university provost and his AI assistant decide to enact revenge. Blending documentary with fiction, Synthetic Sincerity uses humour and innovative narrative techniques to form a reflection on what is happening to the human face in the era of AI and what this might mean for the future of cinema.

UK 2025, '72

DIRECTOR: Marc Isaacs

SCENARIO: Marc Isaacs

CAMERA: Marc Isaacs

MONTAGE: Marc Isaacs

MUSIC: Yahli Lev

PRODUCERS: Marc Isaacs

PRODUCTION: Verve Pictures, Roundtable Postproduction, Sincerity Films

FESTIVALS & AWARDS:

International Documentary Film Festival Amsterdam

Antenna Documentary Film Festival

DocPoint

Helsinki Documentary Festival

Marc Isaacs

Marc Isaacs is viewed as one of the top filmmaker’s in Britain to have dedicated so much time to the observation of British lives over an extended period. His work has been written about in numerous books on the documentary form such as Paul Ward’s, The Margins of Reality and This Much Is True by James Quinn. Marc has won BAFTA’S, Grieson Awards and numerous prizes at international film festivals. His filmography includes the multiple award-winning Lift (2001); Calais the last Border (2003); All White In Barking (2008); Men of the City (2010); The Road: A Story of Life and Death (2013) and The Filmmaker's House (2021) Isaacs’ films look into how people dwell in contemporary, late-capitalist, postcolonial Europe through the notion of a spaced based cinema, whose real and metaphoric values, it simultaneously represents, foregrounds and contests. His work pushes the creative possibilities of the documentary form. Isaacs has had retrospectives in France, Israel and the UK and in 2018 Second Run DVD released a complete box set of his work. Isaacs is an Associate Professor in Ethnographic and Documentary Film at UCL.