PUBLIKUM - Connecting your audiovisual project with audiences through AI-backed anthropology

Presenter: Niels Alberg, PUBLIKUM (Copenhagen)

Discover a groundbreaking approach to audience connection in this masterclass introducing PUBLIKUM, an innovative service that merges AI-driven analysis with anthropological research. Led by Niels Alberg, PUBLIKUM’s co-founder and an expert in audience insights, this masterclass session will reveal how filmmakers, distributors, and cultural professionals can deeply understand their audiences' emotions across home and international markets. Unlike traditional AI platforms focused on box office predictions, PUBLIKUM harnesses AI to explore the emotional impact of stories - offering structured reflections that inspire creative decisions while preserving artistic integrity. From early development to marketing and positioning, participants will learn how PUBLIKUM enables their clients to use audience insight as a creative tool, elevating their storytelling to resonate more profoundly. Whether you work in film, TV, gaming, festivals, or museums, this masterclass will change how you think about audience engagement - moving beyond consumers to understanding audiences as humans with emotions, desires, and stories of their own.

Niels Alberg is co-founder and CEO of PUBLIKUM, a service for audience research offering a combination of AI-analysis and anthropological insights used in the development stage and for pitching, funding, positioning, distribution and marketing of film and TV projects. The Denmark-based company helps filmmakers explore how their stories trigger feelings in a future audience with the precision of big data and the depth of human science. PUBLIKUM has worked on +100 projects in Denmark, Norway, Sweden, Germany, England, Ireland, Switzerland, Austria, Belgium and the Netherlands working with production companies such as Nordisk Film, Zentropa, Final Cut For Real, SF Studios, Wildcard Distribution. Lemming Films, Profile Pictures, Danish Documentary, Wildcard Distribution, Oslo Pictures, Maipo Film, NRK, SRF, DR and TV2 Denmark.

PUBLIKUM is supported through the call 'Innovative Tools and Business Solutions' of the MEDIA 2021 Sub-programme. 

The lecture is made possible by the cooperation and support of the Creative Europe Desk - MEDIA Office Croatia.

NOTE: The spoken language is English.