International Documentary Film Festival
March 30 - April 6, 2025
Kaptol Boutique Cinema, Zagreb

Adidas Owns the Reality

Igor Vamos, Keil Orion Troisi

Adidas Owns the Reality

Prankster activists Yes Men perform an elaborate hoax to improve conditions for garment workers in the Adidas supply chain. Staging a shocking runway show at Berlin Fashion Week, they use humor and mischief to make the world pay attention to labor and environmental abuses that the massive sportswear brand is trying to hide.

Germany, Cambodia, The Netherlands, USA 2024, '21

DIRECTOR: Igor Vamos, Keil Orion Troisi

CAMERA: Thideth Him, Keil Troisi, Frank Schröder

MONTAGE: Keil Orion Troisi, Igor Vamos

PRODUCERS: Keil Orion Troisi, Igor Vamos

PRODUCTION: The Yes Men, Threads and Tits, Clean Clothes Campaign

FESTIVALS & AWARDS:

Buffalo IFF: Best Experimental (2024)
Workers Unite: Short Doc Honorable Mention (2024)
Kuala Lumpur Eco FF: Best Short Documentary (2024)
CLIFF: Best Film + Labourstart Award (2024)
Films For Future: Audience Award (Best Short) (2024)
Social Impact Awards: Special Mention, Impact Video (2024)
Punk Filmfest (2024)
Watch Docs (2024)
Big Sky DF (2024)

Igor Vamos, Keil Orion Troisi

Igor Vamos, Keil Orion Troisi

Igor Vamos ("Mike Bonanno") is a founder of notorious comedy-activism group The Yes Men, whose satirical interventions form the basis of three award-winning feature documentaries, The Yes Men (2004), The Yes Men Fix the World (2009), and The Yes Men Are Revolting (2014), festival favorites in Toronto, Berlin, Sundance, SXSW and others. Their work has been shown in the Whitney Biennial, Venice Biennale, ARS Electronica, and other major exhibitions. They are the recipients of numerous awards, including Creative Time's Leonore Annenberg Prize for Art and Social Change, Grierson Documentary Award, Berlinale Panorama Audience Award, the UN Association Film Festival Grand Jury Award, Best Documentary Award at HBO Comedy Arts Festival, and the Audience Award at the International Documentary Festival Amsterdam. Most recently, Vamos was a Consulting Producer on Borat: Subsequent Moviefilm, and is recognized worldwide as an innovator in activism and pranks.

 

Keil Orion Troisi ("Jeff Walburn") has been a core member of The Yes Men since 2012, and co-wrote and produced most of their performance-interventions since 2016. He has collaborated with dozens of activist groups all over the world, using humor and mischief to advance environmental and social justice campaigns. He co-directed Total Disaster (2022) which had a 50+ festival run, won the David Imoh Sunday Social Justice Prize and took awards at Kursaal San Sebastien, Just Film, Better World, and Cine Eco Seia. He produced and co-wrote Peace Pipeline, which won Best Documentary at Dallas VideoFest, ND Human Rights, Wolf Tree, Skoden, Jim Thorpe, Hell’s Half Mile, Fresh Coast, and others. He directed the corporate-horror features Human Resources and I Was a Teenage Horror Movie! (which has been an audience favorite across the genre-festival circuit). His films combine humor, horror, and playfulness to antagonize systems of power.
 

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