|25.02. / Wednesday, 22:00 - 00:00 Theatre 4
David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors – not like it was back in his day. He decides it's time to get back to nature – literally. In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits – but is Nature past its sell-by date?
David Bond is an award-winning director, producer and writer of documentary, commercial and short film projects, exploring social and political themes. David's acclaimed feature doc Erasing David (2010) was released in cinemas, shown on Channel 4 in the UK, and played on TV and at festivals around the world. David runs Green Lions with his creative partner Ashley Jones. David wrote, directed and appears in Project Wild Thing.
Project Wild Thing
2013, 83', HD
Ashley Jones, David Bond
Alan MacKay, Jesse Dixon
Jesse Dixon, Alan Mackay Dixon, Alan Mackay
Festivals & Awards:
Sheffield Doc Fest 2013; Cork Film Festival 2013
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