Documentary that tackles digital age that we live in and also invites parents everywhere to help their kids re-connect with nature.
Filmmaker David Bond is watching his kids and he's concerned. Like city kids everywhere, they spend way too much time indoors – not like it was back in his day. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. He decides it's time to get back to nature – literally. In an attempt to compete with the brands Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo and he is soon selling Nature to British families. His product is free, plentiful and has proven benefits – but is Nature past its sell-by date? His humorous journey unearths some painful truths about modern family life.
David Bond is an award-winning director, producer and writer of documentary, commercial and short film projects, exploring social and political themes well known for his acclaimed feature doc Erasing David (2010). David runs Green Lions with his creative partner Ashley Jones.
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