|01.03. / Thursday, 21:00 - 23:00 Theatre 3|
Brand Morgan Spurlock: provocative, loud and in your face. Who in the sensitive world of corporate and product marketeering would want to align themselves with the values of the filmmaker who decimated McDonald's ('Super Size Me') and whose performative approach to investigative journalism makes everybody twitchy? That's exactly what the inimitable Spurlock sets out to establish in this riveting documentary that lays bare the lucrative and ubiquitous business of product placement, advertising and brand promotion in the film industry. Endeavouring to finance his film using the very same mechanisms he sets out to critique - Spurlock literally starts 'living the brand' as each product signs up - the super salesman occasionally frets about selling out whilst juggling the frequently conflicting interests of his growing list of sponsors and masterminding the production and campaign for the world's first 'docbuster'. Funny, audacious and smart, the film raises a bigger question - is everything for sale? - that will resonate well beyond the work itself.
Morgan Spurlock is a New York-based Oscar-nominated director, writer, and producer. Born in 1970, he graduated from NYU’s Tisch School of the Arts with a degree in film in 1993. His first feature film Super Size Me (2004) won numerous awards and was nominated for Oscar. His credits include at ZagrebDox screened films Where In The World Is Osama Bin Laden? (2008), The Greatest Movie Ever Sold (2011), Mansome (2012) and the FX series 30 Days (2005). He has directed and produced multiple film and television projects.
THE GREATEST MOVIE EVER SOLD
2011, 90', color, video
Jeremy Chilnick, Morgan Spurlock
Tom Vogt, Marrian Cho
Jeremy Chilnick, Abbie Hurewitz, Morgan Spurlock, Keith Calder
Snoot Entertainment, Warrior Poets
General sponsorHRVATSKI TELEKOM
PartnersMOVIEPLEX HRVATSKI FILMSKI SAVEZ MOVIES THAT MATTER ZAGREB FILM CENTAR KAPTOL AKADEMIJA DRAMSKE UMJETNOSTI
With supportGRAD ZAGREB