Sport and Music

Sneakers

Femke Wolting

The story about sneakers started in the ‘70s, when lower classes started using this primarily sports footwear for other purposes, because it was cheap. Hip-hopers embraced them in the ‘80s and the whole thing went wild when Adidas started sponsoring Run D.M.C. At the same time, the West witnessed the birth of the skateboard culture. The designers of Vans used skateboards for testing of sneakers and the first skating shoes were thus created. The ‘90s brought the ‘Jordan Revolution’ with Nike’s Air Jordans, which soon became an expensive mainstream. The author, herself obsessed with sneakers, went looking for relevant sneakers executives, designers and hunters for ‘cool’ things from New York to Tokyo.

Femke Wolting

Femke Wolting (1970) has directed several documentaries in recent years, including ‘It’s the End of TV As We Know It’, ‘Sneakers, and Viktor & Rolf: Because we’re worth it!.’ In 2000 she became the co-founder and director of the Amsterdam- based production company Submarine and SubmarineChannel.com.

General sponsor

Sneakers

Netherlands
2004, 52', color

Directed by:
Femke Wolting

Screenplay by:
Stefanie de Brouwer, Femke Wolting

Cinematography:
Jackó van’t Hof, Alexander Oey

Edited by:
Chris van Oers

Music:
Wouter Veldhuis, Rik Meier

Producer:
Bruno Felix

Produced by:
Submarine